Privacy Policy | Infinity Life

1. Introduction

This privacy policy is intended to inform users of the website www.infinitylife.app (hereinafter “the Site”) about how Infinity Life SA (hereinafter “we”) collects, uses, shares and protects their personal data.

As we are established in Switzerland, we process your data in accordance with the Federal Act on Data Protection (FADP, revised version, in force since 1 September 2023) and its implementing ordinance (Data Protection Ordinance, DPO).

2. Data controller

The controller responsible for the processing of personal data collected on the Site is:

Infinity Life SA

Registered office: 116 rue du Rhône, 1204 Geneva, Switzerland

3. Data collected

Depending on your use of the Site, we may collect the following categories of data:

Identification data: surname, first name, e-mail address, password (encrypted)
User account data: username, usage history, preferences
Connection and browsing data: IP address, browser type, pages visited, cookies
Payment data (where applicable, processed by a secure third-party provider — we do not store bank card numbers)
Correspondence data: messages sent via the contact or support form

4. Purposes of processing

Your data is collected and processed for the following purposes:

To provide and manage access to the Site’s services and to your user account
To manage customer relations and respond to your enquiries
To improve the Site and personalise the user experience
To carry out statistics and audience measurement (analytics)
To send commercial communications or a newsletter, subject to your consent
To ensure the security of the Site and prevent fraud
To comply with our legal and regulatory obligations

5. Legal basis for processing

Each processing operation is based on one of the following legal bases provided for by the FADP (and, where applicable, the GDPR):

Performance of the contract (e.g. management of your account, provision of the service)
Consent (e.g. non-essential cookies, newsletter)
Legitimate interest (e.g. improvement of the Site, security, fraud prevention)
Compliance with a legal obligation (e.g. retention of invoices)

6. Recipients of data and processors

Your data may be disclosed to the following categories of recipients:

The authorised staff of the Site’s publisher

Technical service providers

Payment service provider

Audience measurement tools

Emailing tool

These providers use your data only within the scope of the services provided to the publisher and in accordance with its instructions, in compliance with the FADP and, where applicable, the GDPR.

7. Data transfers abroad

Our host, Infomaniak, stores data in Switzerland. If some of our other processors are located abroad (in particular outside Switzerland or the European Economic Area), we ensure that such transfer is governed by appropriate safeguards recognised by the FADP and, where applicable, the GDPR (standard contractual clauses, an adequacy decision of the Federal Council or of the European Commission, or another equivalent mechanism).

8. Data retention period

Your personal data is retained for a period not exceeding that necessary for the purposes for which it was collected, and in particular:

Account data: for the entire duration of the contractual relationship, then archived in accordance with applicable legal obligations
Marketing prospection data: 3 years from the last contact, unless you object
Cookies: 13 months maximum
Invoicing data: 10 years (accounting obligation)

9. Your rights

In accordance with the FADP (and, where applicable, the GDPR), you have the following rights over your personal data:

Right of access: obtain confirmation that your data is being processed and obtain a copy of it
Right of rectification: correct inaccurate or incomplete data
Right to erasure (“right to be forgotten”)
Right to restriction of processing
Right to data portability
Right to object, in particular to processing for prospection purposes
Right to give instructions regarding the fate of your data after your death
Right to withdraw your consent at any time, where the processing is based on it

To exercise these rights, you may contact us at the following address: contact@infinitylife.app. A response will be provided to you within a maximum period of one month.

You also have the right to lodge a complaint with the Federal Data Protection and Information Commissioner (FDPIC): www.edoeb.admin.ch, Feldeggweg 1, 3003 Bern, Switzerland. If you reside in the European Union and the GDPR applies to your situation, you may also refer the matter to the data protection authority of your country of residence.

10. Cookies and trackers

The Site uses cookies, defined as files placed on your device during your browsing. A distinction is made between:

Cookies strictly necessary for the operation of the Site (no consent required)
Audience measurement cookies (consent required in certain cases)
Advertising and personalisation cookies (consent required)

On your first visit, a banner allows you to accept, refuse or configure non-essential cookies. You may change your choices at any time via [the cookie management link / your browser settings].

11. Data security

We implement appropriate technical and organisational measures to ensure a level of security suited to the risk, in particular: encryption of sensitive data, access control, regular backups, and staff awareness training on data protection.

12. Minors

The Site is not intended for minors. If you believe that a minor has provided us with data without authorisation, please contact us so that we can proceed with its deletion.

13. Amendment of the privacy policy

We reserve the right to amend this privacy policy at any time, in particular to comply with any regulatory, case-law or technical developments. We invite you to check this page regularly. The date of the last update appears at the top of this document.

14. Contact

For any question relating to this privacy policy or your personal data, contact us at: contact@infinitylife.app